The Research on Relationships Service Quality, Brand Equity and Consumer Involvement of the High-Tech Products–Case Study of TFT-LCD TV Industry
碩士 === 靜宜大學 === 管理碩士在職專班 === 96 === The TFT-LCD TV sold from Q3 2004 year. Depend on the TFT-LCD TV’s technology, patent and high price casue to the market expands slowly. With all these bad condition raise the worry about the future of this industry. The TFT-LCD maker was worried this new product....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88524068320166045992 |