| Summary: | 碩士 === 靜宜大學 === 企業管理研究所 === 96 === In the past, there were many reports within the Foreign and Domestic Countries about the Adoption Willing of System and there were also lots of individual researches about the trust and relational embeddedness between suppliers and companies and also the effection of using the system. But there are no investigators combining trust, relational embeddedness and experiental research System Adaptability for discussion.Besides, by providing some case studies, we hope to reduce the gap between theory and practices.The object of study is some head offices that have less control force to their Franchise Stores.The purpose of study is to test how trust and relational embeddedness between the head office and franchise stores affect their willing of using electronicalize model. Finally, through the ANOVA to make sure the moderating effect of experiental system using.
We use experiental design method and ANOVA and t test to verify the study hypothesis. The study shows that in the Franchise system, trust and relational embeddedness will cause positive effect when the head office spreads electronicalize model to the Franchise Stores. There must be connection between trust and relational embeddedness, but there is no obvious effection on past system-using experience against future system-using experience. Finally, by showing the outcome and case interview, here is a suggestion that trust-building is the most important step if the head office spreads electronicalize model. At the same time, the head office can apply the concept of trust and relational embeddedness, meanwhile, dismiss the maze of past experience to make efforts in building the base of relational embeddedness to promote the acceptence of Franchise Stores to use the electronicalize model.
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