The Influence of Brand Identity and Advertising Effect on the Purchasing Behavior
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 96 === Now all the schools in our country have included the physical education in the compulsory courses. Therefore, the sports shoes have become the necessary thing and thus every student must have the need and experience of purchasing sports shoes. Present sport...
Main Authors: | Chin-sheng Chen, 陳欽盛 |
---|---|
Other Authors: | Chien-chiang Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/uua46u |
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