| Summary: | 碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 96 === The era of e-commerce is coming. Shopping on internet, one kind of new consumer habit has gradually become as a part of people's lives. Local bank treat credit card promotion as a key business strategy due to credit card business surge. It's not only the marketing scale of EC in Taiwan expanding to 18.547 billion dollars , but also EC company numbers growing up to 16,982 by 2007.
E-commerce mode and internet environment are developed well so that it contributes more internet shopping. Moreover, the fraud of credit card shopping on internet is continually revealed too. Shopping on internet is not a personally trade, it is difficult to prevent fraud behavior on internet by only auditing card number. EC companies are forced to bear the loss.
It’s a hard task for EC companies to prevent from the fraud. If there is an alert system, the EC companies can decrease the loss. In this study, 11 variables are verified by Logistic analysis, the lowest of the summary of typeⅠand type Ⅱ error is the cut-point. The study finds the variables which will positive affect the credit card fraud behavior on the internet. EC companies can prevent the fraud by check the variables. Furthermore, it could be beneficial to decrease the loss of EC companies.
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