A study of the user's behavior of the 3G Videophone

• Main Authors: KUANG - HUI CHAO, 趙光輝
• Other Authors: Sherman Hwang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/77hqr9

碩士 === 世新大學 === 新聞學研究所(含碩專班) === 96 === The communication science and technology date crescent moon profit, lets between the human and human's telephone communication way, from family's stationary position to outdoors mobile phone .With third-generation mobile communications arrived. It also means that traditions telecommunication advanced from voice to full duplex audio and video. To increase more applications and multimedia; the handset add video into original voice communication. But whether adverting says the 3G handset carries duplex video talk. Does this new 3G telecommunication really shortened people’s distance, or may reduce the opportunity to face each other? Collect paper of the video research internal, in major, most of the technical and marketing. The research of Video used partial to network Video. Base on the satisfy theory, the majors of quantification will be perform but important thing is private motive and satisfied to be used of feeling. Obtain the friendliness and face to face active. These latencies have abstractly not the easy quantification, to be unable the application quantification data to appraise its superior inferior characteristic. Therefore this research pays equal attention to by the electron particle materialization and the quantification, assists by the quantification statistical data by the electron particle materialization interview induction material, from this the generalized analysis goes abroad on a diplomatic mission the customer to use new technical - 3G to regard principal factor of and the new science and technology the news to influence the user, achieves the theory and the practice union by the time. The research basic theory include the used and satisfy、innovate、communication of interpersonal base on the design research. The investigate method of using paper to show the partial of quantity. To gather used motive、behavior、satisfy degree and media characteristic that find out different user in 3G video phone between motive and behavior of mapping. The electron particle materialization research part uses the focal point association interview, respectively is the user and non-user altogether four, collection user regards practice of the news use in 3G experience. Discusses the user uses when the 3G video telephone behind the demand, the goal and the use behavior and the future use the wish, as well as not opinion of and 3G the user regarded the news still to treat part of the improvement. This research discovered the user when uses the video telephone, the major motivation is to representation personal style. Secondly is meaning cool to have 3G phone. Following up are "emotions share," and " to resolve issues without meeting"; In analysis use time、location and contents. Broadcast with receives the video telephone many the time by the evening seven to 11 time interval most is in the home. The Contents usually include regards, blessing and thanks. But the user picks up the video telephone in company mostly. Its content many is “the sweet words and honeyed phrases”, meets need of the user interpersonal interaction with to satisfy indirectly. In regards the news to converse on the telephone in 26~35 year-old user, the main motive for uses for to express individual style. It is noteworthy that “the social escape factor” has the suitable significance in the female surname use motive. It was explaining the 3G video telephone, easy to become the female, time the escape life pressure use tool.