An Application of Data Mining Technique on Analyzing Consumer Behaviors on Wireless Network - A Case Study on A Company in Taipei

• Main Authors: Shu-chun Wu, 吳淑珺
• Other Authors: HORNG-TWU LIAW
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/6t86m2

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 96 === Technology developed lead to changes in living habits, people for the use of the Internet is already inextricably linked. With the ease of using the Internet, network cabling and reduce costs, the development of the Internet from the cable network to extend the wireless network. In recent years, the government and enterprises to promote wireless broadband network, making wireless network for public awareness raising, but use is still not very common. This thesis proposed by the Taipei City Government and the private sector to promote the Taipei City wireless consumers to explore the use of wireless networks, further analysis of the characteristics of ethnic groups which is the most widely used wireless network, characterized the relevance of Why, and to users of the utilization of loyalty to discuss the issue. This thesis is the use of data mining technologies; wireless will be Taipei City's wireless network consumers use the information for analysis. First through the statistics, analysis and decision tree rules associated research methods, related to architecture model, both in the experiment and verification, data analysis by the research proposals put forward reasonable.