| Summary: | 碩士 === 樹德科技大學 === 資訊管理研究所 === 96 === The Internet enables lity to function as a business medium. As the speedily developed of E-Commerce around the world, it is important for the services providers in Vietnam to understand what affect the users in deciding to participate in E- commerce, it is important to understand why and how users perceive and adopt E-Commerce. The Technology Acceptance Model (TAM) was used to investigate how customers perceive and adopt E-Commerce, in that focusing on four E-Commerce activities: Online Shopping, Online Banking, Online Investing, and Online Services. The questionnaire was designed and used it to survey 168 internet users, who are working in offices and using internet, all of the respondents are working in the two biggest cities in Vietnam. Multi Regression was used to analyze the data. The analyzed data indicated that three attributes (Perceived Usefulness, Perceived Ease of Use, and Perceived Web Security Protection) play a significant role in the Extended TAM model. The results from this research will afford researchers and E-Commerce field of Vietnam a better knowledge to develop and catch up with E-Commerce activities in other countries.
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