| Summary: | 碩士 === 樹德科技大學 === 資訊管理研究所 === 96 === Because the competitive environment changes fast, enterprises clasp the market-oriented view and emphasize that satisfying customer's demands is the key to making a profit for the firm. Some scholars maintain that two main analysis angles of the market-oriented: customer orientation and competitor orientation can be used to assess the firm performance and build the tactics to get the sustainable competitive advantage (Day & Wensley,1988). The 1990s is the period of the resource based view of the firm and the resource based theory maintains that the core resources which enterprises grasp are a foundation of analyzing the tactics and the source of the competition advantage. Since the work by Stewart (1991), the term knowledge asset is used as a synonym for intangible asset or intellectual capital. The knowledge assets can bring the greatest competition advantage and performance for the firm (Hoffman,2000). In the era of knowledge-driven economy, the method of enterprises to create and accumulate the intelligence capital and training organization capabilities in order to increase the enterprises’ value are the key of the firms’ competitiveness and surviving.
However, the past study is less to confer the influence of organization capabilities and knowledge assets on the firm performance through the market orientation view, so this research aims at combining the resource based theory with the market orientation view to confer the influence. Build the research model through the discussion of the literature. Among the research model, the intelligence capital is a independent variable；Organization capabilities: market-oriented core capabilities are intermediary variables including business process capabilities and value-creation capabilities；The organization performance is a dependent variable. This research takes the research approach of the real example and the manufacturing industry company of Taiwan is the research object. Pick and fetch the personal subjectivity impressions of the enterprise's high-order manager on the relational research variables by granting the questionnaire and verify every assumption of the research through the structural equation modeling. Purposes of this research are to help scholars and practice workers to understand the forming of the intelligence capital and organization capabilities and the relation between organizing complementary resources and the firm performance. Expect the research model to become the reference basis of enterprises increasing organization performance.
|
|---|
