| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 96 === Taiwan's population's ageing rate occupy global vanguard, behind in ten, each five individual have a are old people in Taiwan's population's proportion. According to intourist in will send bu zhi countryman inland travel point show in 2006 in sex and age's statistical data, by start in 1997, 50 year old above zhi travel population take on growth trend, go to up to in 2006, this' age class occupy general travel population proportion near four cent one of the, show silver fa race tour market potential and treat develop space high.
As silver fa race gradually become relative to market can not ignore zhi consume Race group's time, domestic successive have relative to research direct to silver fa race make for inquire into object, but for the most part centralize shine protect or disease research at cure. Although near have a little amount direct to it travel behaviour make inquire into in three, but many for after the event zhi degree of satisfaction measure or live type inquire into. Pass direct to eld person supply zhi serve or commodity, pole maybe already can not satisfy nowadays requirement, maybe grow up or to study period have what altogether go to's life experience, but as age increase, it go through practise experience already big have different, it to tour leisure's activity zhi wade enter too due tremendous difference, but relative to research still pay zhi be wanting. Therefore this research silver fa race conjoin live type than to travel wade enter extent come seek silver fa race tour characteristic and requirement, supply accord with its need zhi travel product.
This research take advantage of document look back law, and permeate questionaire send, statistics come out silver fa race differ zhi life type to wade enter extent zhi affection, as seek come out it travel policy's the chiefest affecting factor. This research as population's proportion rate for basis, as Kaohsiung City silver fa race actions object, adopt convenience zonal sampling's style proceed quantification research, a findings can for relative to trade bring new level think direction.
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