A Study on the Relationship among Experiential marketing, Brand Image, Perceived Value, and Behavior Intention— A Case Study of UV-Skincare
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === In recent years, the consumers have not only paid attention to the products they purchased, but have also emphasized on the consumption experience. In consumers’ perspective, besides the brand image and composition of skincare products, five feelings of vision,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30000812911479527480 |