The study of brand image and loyalty of cultural creative industry inTien Wei Highway Garden
碩士 === 亞洲大學 === 經營管理學系碩士班 === 96 === In this study, tourist’s experience and brand image and the relationship between tourist’s satisfaction and loyalty were studied and the tourists of “Tien Wei Highway Garden” were the studied subjects. Based on the received inquiry letters, the study used the des...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59719522726349489680 |