| Summary: | 碩士 === 國立臺北科技大學 === 車輛工程系所 === 96 === This research purpose lies in analyzing because global economy is depressed, the petroleum drops the price in production and soars, warm the effect regulation is stipulated and effect of one pair of cards of finance, Cause Taiwan automobile selling market face decline phase to have an optimistic view of after-sale service important role that industry act always, especially from the marketing tactics of the after-sale service and customer satisfaction indicator (CSI) Succeed key factor contribution in automobile industry is it observe and is it make automobile sales volume good state can turn loss into gain to analyse to go on. The automobile is tradition and highly ripe industry, under environment of keen competition, automobile after-sale service benefit keep here customer interests in enterprise is it have proportion to analogous to the degree to contribute. So how about think tactics that innovate in terms of after-sale service, on one hand meet the customer''s fast demand, guarantee and improve making a profit of enterprises on the other hand, it is a main purpose of this research. This research range is to take service trade after sale of the domestic automobile of Taiwan as the core, regard model company as target of studying case Company, find out to after-sale service industry success key factor, model of management compare and analyse. Investigate through interview, sum up the feasible track case after the decline phenomenon that will focus on the automobile industry puts forward the view and countermeasure, want how is it dissolve crisis together to enable automobile industry, can is it is it based on continent focal point of research industry China to push away to succeed in future finally.
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