The Convenient Store of Promoted Gift Characteristics Influence Repurchase Intention- Through Consumer Benefits and Satisfaction

• Main Authors: Fu-Liang Kao, 高福良
• Other Authors: Sen-Kuei Liao
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/3usfa8

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === Convenient store Chain Stores had been vigorous developing in Taiwan, the chain already is the marketing important issue, Taiwan Convenient store Chain Stores had been density which be Champion in the world. Taiwan Convenient store Chain Stores density had been won Japan. Taiwan Convenient store Chain Stores competed activity in recent years, how various promotion activities and marketing method to repurchase intention which research motive and the goal, therefore research attempt gift characteristics, consumption values, customer satisfaction and repurchase intention to link discussion it. Research will gif characteristics take main discussion, the analysis understood which gift characteristics, consumption values and customer satisfaction influence repurchase intention. Expectation in the research process proposed rational research construction, further will discuss the customer satisfaction effect repurchase intention. Besides, gif characteristics affects consumption values, Main research motive to achieve the contribution. Research selects confirmation analysis. Total 400 questionnaires, effective total questionnaires have 345. This research combines of many domestic and international experts and scholar, develop a model on research. Research approach is LISREL. Independent variable is gift of characteristic (collectable gift, gift attractiveness, condition of gift and mention of the gift’s value). Mediating variable are consumers benefit (value expression, exploration and entertainment) and customer satisfaction. Dependent variable is repurchase intention.