Organizational Culture-Inspired Product Identity Approach for IT Corporations in Taiwan

• Main Authors: Shun-Wei Chang, 張舜瑋
• Other Authors: 陳文印
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/4e6whh

碩士 === 國立臺北科技大學 === 創新設計研究所 === 96 === This research is divided into three stages. At the first stage, secondary data is used in order to understand the way of forming organizational culture and the impact it brings to design concept. In the second step, we will find out the tactics and effect on the Product Identity of new products by cases when the organizations form and execute the organizational culture. The third stage, we will process cross match and revising models to propose the conclusion and suggestion finally. The research conclusion is: Organizational culture represents not only the situation of internal activities, but also the function of external identification. It’s necessary to encourage developing a culture of creation and innovation from the top management on. While processing some activities, it would achieve the goal of positive mutual communication between departments through the skills, like visualization and etc. Besides taking the annual evaluation as internal incentive, it’s more important to encourage the section leaders to inspire their members and develop the atmosphere of self- inspiration. That will make the innovation activities go more smoothly. When executing the Product Identification application, we need to understand the present company situation well to be taken as the reference of developing further steps. Moreover, we have to definite the core spirit. The R&D department could extract the suitable signals to apply on new products and would negotiate with the marketing or manufacturing departments to correct the layout for formal production based on the core spirit. The feedback would be collected by the marketing team to be the reference of future product development.