The Effect of Female Consumers’Lifestyle on the Preference for Pendant Shape Images

• Main Authors: Su-Ju Lin, 林素如
• Other Authors: 黃啓梧
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/86ju53

碩士 === 國立臺北科技大學 === 創新設計研究所 === 96 === The study aims to determine female consumers’ preference for pendant shape images via analyzing their lifestyle. The results are expected to lead to a design guideline for pendant design. The study is divided into three stages. Firstly, related literatures, pendant shape samples and semantics adjectives are collected. Secondly, a preliminary analysis is conducted to choose pendant samples and adjectives from the collection of the first stage in order to design the questionnaires. Finally, questionnaires are conducted and the data are retrieved and analyzed. Cluster Analysis and Semantic Differential Method are applied for the analysis. Descriptive Statistics and One-way ANOVA in Excel and SPSS are used to determine the effect female consumers’ lifestyle on the preference for pendant shape images. The result revealed: A.Group of tasteful and fashionable lifestyle have higher desire for streamlining, mature, complex, cute and interesting form images than classical designs. B.Group of ordinary and conservative lifestyle show higher preference for square, solidness, geometric and handmade shapes than complex, mature and unique forms. C.Group of methodic and disciplinary lifestyle show higher preference for streamlining, mature and dashing form images than square, solidness, geometric and handmade designs. D.Group of cost-oriented lifestyle prefer adorable, popular, organic and entertaining form images than modern, delicate, classical, mature and unique ones. E.Group of Self-actualized lifestyle expand the view of streamlining and dashing form images, whereas complex, solidness and unique design of pendant shape images remain to be reduced.