| Summary: | 碩士 === 淡江大學 === 大眾傳播學系碩士班 === 96 === The consumption of Boutique Motel is a unique mass culture of the combination of Taiwan society and foreign culture influences. In this essay, I try to approach the original type in Motel to present what the boutique motel is. According to the essay, we see the boutique motel not only brings newly leisure concept but also becomes a kind of“spectacle”in the urban.
The research is based on Wego Motel and G-Motel and I discuss the space elements no matter in outdoor or indoor of boutique motel. They probably have differences between“delicate design”in Wego Motel and“entertaining design”in G-Motel, but according to the analysis of commercial signboards, building, rational esoteric and sex toys, we could see all the design is served from sex ideology. It delivers desirable symbol into objects via simulacra, separates the sex and infertile, and valuates the entertaining effects of sex. Sexuality becomes a spiritual power in space.
Observing the indoor space design, boutique motels performs dramatic colors, stage lighting and atmosphere design to make space full with emotion, desire and experiment. Meanwhile, the space carries cultural symbols. We can see difference logic of esthetics concepts in bourgeoisie in Wego motel and adult sexual playing-field in G-motel. It helps consumers involve in two ideal life styles deeply. Then space experiment is limited to esthetical surface, and the original meanings of objects are getting lost. In the end of this essay, based on Debord’s viewpoint, we presume consumers should break the framework in space and take action to produce more meanings. On the other hand, atmosphere is not just a blind fuzzy to style, on the contrary, it offers a special value to make consumers experience changing emotion rapidly, repair the interpersonal relationship and create possibility to yourself and others. That is the creational inspiration from esthetical space and economical power.
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