| Summary: | 碩士 === 淡江大學 === 中國大陸研究所碩士班 === 96 === After China’s reform and opening up, China use privilege to introduce foreign capital, let the investment from foreign increased year by year. After Deng Xiaoping 1992 southern tour speech, market economy let the investment from foreign increase also. During 1992 to 2002, China has become the developing countries which transcend American and get the most investment from foreign trader. Beijing Olympics in 2008 and Shanghai’s world''s fair in 2010 also is a turning point to increase the investment from foreign trader.
There are 90% of 500 biggest company in the world have investment in China. China has become the most important place in the world. Since1990, Taiwan’s and Japan’s enterprises continuously invests in China. Therefore in recent year, China had died out produce advantage according to China’s development and the regulate from policy. Taiwan’s and Japan’s enterprises shifts their investment to Vietnam, Thailand and India. It also makes a variation to Taiwanese and Japanese enterprises for their consideration and objective by investment.
At first, this paper describes investment strategy between Taiwanese and Japanese enterprises in China. I hope this theory is able to let us to know the invest situation, motive, purpose, pattern, profit source, investment of main inventory, characteristic and conductance.
Second, this paper is also introducing comparative advantage and an inferior position between Taiwanese and Japanese enterprises.
Finally, the alliance strategies between Taiwanese and Japanese enterprises investment in China. Discussing Taiwanese and Japanese enterprises strategy, related subjects and researches of the alliance strategy between Taiwanese and Japanese enterprises value and deadfall.
In the eyes of profit, In China, Taiwanese and Japanese enterprises are mostly big scale enterprises only few medium-scale enterprises. Taiwanese medium-scale enterprises often don’t have a desirable performance which in many cases they loss money.
However for those famous Taiwanese electronic enterprises do perform very well. Since Hong Kong has once again becoming an important roll of the investing target of China and southeast Asian countries, Japanese enterprises has changed and started to invest Middle East oil enrich countries and start to target the new developing countries.
The alliance strategy between Taiwanese and Japanese enterprises has benefit in many industries such as electronic, co-work car industry. However Japanese enterprises are now facing a long term potential disadvantage. Taiwanese enterprises have the advantage because of the closeness of Taiwanese and Chinese culture. Thus Taiwanese enterprises should fully use their advantage of culture or keep up the quality of their products. For Japanese enterprises, they can aim for consumption ability in coastland and agedness people which is rapidly increasing. Japanese enterprises should be able to develop and explore the adolescent and agedness market.
As a result, regardless of Taiwanese or Japanese enterprises, they should all invest in West China massively, and must keep Chinese government in touch in order to benefit everyone.
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