An Analysis of Personal Investment Behavior Based on Living Types of Single and Pre- Mature Female

• Main Authors: Yu-Li Lin, 林瑜莉
• Other Authors: Jeng-Yan Tsai
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/15983238878830741670

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 96 === As more women seeking emotionally and economically independent, women no longer see marriage as the most important thing in life. Therefore, single and divorced female population is getting larger in our society and related discussions has been one of the hottest ones ever since. The research focuses on the impact of the changing lifestyles on the single、pre-mature female and draws samples from the greater Taipei area. Similar to most of the existing researches focusing on the single women over 30 years old, our research focuses on the same age group and covers both married and single female for additional comparison. This research focuses on women whose ages are between 30 and 45. We issued 452 questionnaires, and retrieved 451 valid ones. Valid rate is 99.87%. The research shows, for the life type dimension, single and pre-mature female prefer excitement, fashion and staying within groups. For the population variant dimension, there doesn’t appear to show obvious difference no matter their marriage status. On the other hand, there are obvious differences between single and married female population as to the financial goals, retirement plans and religious preferences. In addition, single female are tend to be more risk-averse for most of them show a prudent personality. In conclusion, single and pre-mature female have different life types due to the environment and personality. Even though this population has the impression of higher incomes, and working harder and playing harder, the research shows the opposite. Single female don’t work harder nor have more colorful life. Finally, because of the easy access to investment information distributed through education and government, their knowledge for financial products do not appear to be higher simply based on the different lifestyles.