| Summary: | 碩士 === 淡江大學 === 教育政策與領導研究所碩士在職專班 === 96 === According to the subject of this research, the main purpose of this study are: 1.To discuss how the military academy recruits mechanism operate in Taiwan. 2. To realize the current situation and problems of Recruitment Center of National Armed Forces. 3. To analyze the recruitment strategies of Recruitment Center of National Armed Forces. 4. To analyze the marketing strategies of Recruitment Center of National Armed Forces. 5. To discuss the degree of marketing recruitment strategies applied in reality of Recruitment Center of National Armed Forces. 6. According to the conclusion to provide the suggestions about the recruitment of Recruitment Center of National Armed Forces in the future.
In order to reach the purpose of above, this research uses questionnaire survey research and interview survey research method. First, use “The Questionnaire of Military Academy Recruits Mechanism and the Strategic in Taiwan” to survey. Besides, analyze the background, attributes and enlisted motivations of the students in military academy in Taiwan and how to get enrolment information through Recruitment Center of National Armed Forces. Furthermore, try to analyze how Recruitment Center of National Armed Forces use marketing strategies successfully to recruit more excellent students through interview survey research. Finally, the research combines the information with documentary analysis and comparative research to get the conclusions as following:
1. The remilitarization structure of Recruitment Center of National Armed Forces
didn’t affect the recruits of the students in the military academic obviously.
2. The fleshware and promotion channels can’t be ignored in the training of recruits
staff.
3. Five marketing strategies have increased the effects of recruitment.
4. The marketing strategies should be switched to different background students.
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