The Case Study of the Relation Between Waiting Time and Consumer Behavior in Steak House of Tainan City

• Main Authors: Fu, She-Yuan, 傅瑟媛
• Other Authors: Tsai, Tung-I
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/85526028934323240003

碩士 === 台南科技大學 === 商學與管理研究所 === 96 === Because of the development of the economy, constantly high-speed life-style has changed "infinite" time into "limited" resources. According to the theories of economics, limited resources need appropriate allotments in pursuit of the enormous effect. In other words, the allotment of time according to the importance of the affairs has already been the extremely universal phenomenon in the western society. However, some affairs in the life, such as medical treatment, consumer behavior, banking services, and ticket-purchasing …etc, usually accompany with waiting incidents before accepting services. Waiting for services usually not only reduces the effectiveness of time but also produces the influence on consumer will and behavior. This research which focuses on the consumers of three kinds of different-priced steak houses in Tainan City with the questionnaire based on random samples inquires whether different market segmentation and life-styles would effect consumer will of waiting time and consumer behavior. After inquiring into the substantiation of this research, there are marked differences between life-styles and waiting time, but there are not any significant differences neither between market segmentation and waiting time nor between waiting time length and consumer behavior. In different consumer groups, sex shows marked differences to consumer behaviors in steak houses, but age, education status, job state, and monthly income show no significant differences to consumer behaviors in steak houses.