The Health Care Village Planning for the Top-Class Customers

• Main Authors: Chih-Fan Chen, 陳之凡
• Other Authors: Shiang-Tai Liu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/72094764823933826221

碩士 === 萬能科技大學 === 經營管理研究所 === 96 === As the social structure changes, every organization of big enterprise pays attention to senior market, want to put into the market of this senior clan and rob the food one after another, but effective attribute, occupant of planning, yet, workshop confine to more the old and the weak still, ill incomplete, Ann raises for the main fact, or relatively popularize melting, popular health care village. Maintain organization to be also less likely to pay attention to idea of keeping in good health now, only offer service of looking after at ordinary times. Purpose of this research, is it construct happy to keep in happy health care village is it keep in happy health care village each at home now to separate with district, person who initiate body have made to order with the The top-class customers enjoying life to build, draft the demand of the interview top-class customers group of exclusive questionnaire, the environment, organic diet meal keep in good health in order to get accommodation, medical treatment is looked after and controlled, the amusement and holidays travel, the spiritual aspect promotes and manages money matters with the health insurance for the structure, the village enters the will lived in to carry on the discussion and keep in good health happily. Research this through is it is it probe into operation structure live in analysis results of will find entering to regression analysis to come back, living environment of health care village, organic diet and meal keep in good health, amusement and holidays with travel, spiritual promotion, medical treatment of aspect look after and control and health insurance manage money matters very much apparent. This research conclusions find, senior markets take by market district through, in order to lasting service leveling not standardized to ethnicity not specific, and then carry on strategic alliance with the relevant industries of senior clan effectively, not only can promote and keep in happy health care village serves quality, can also drive the relevant businesses opportunity of senior, the operation way to extend many angles.