Public Perception of Text and Graphic Warnings on Cigarette Packages in Taiwan

• Main Authors: Jyun-Yuan Tzeng, 曾俊源
• Other Authors: Yi-Wen Tsai
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/62455748848191893119

碩士 === 國立陽明大學 === 衛生福利研究所 === 96 === Background and aims: Having warning labels with text and graphic Warnings on cigarette packages is current tendency in the world. In Taiwan, the cigarette warning labels are only text, but will revise new warning labels with text and graphic in 2009. This study purpose is to investigate public perceptions of cigarette warning labels, and analysis the relationship between perceptions and demographics, smoking status and tobacco dependency degree, smoking hazard cognition. Method: This study is a cross-sectional study. Study sample consisted of 3874 adults, whose data was drawn from 2004 National Interview Survey on Cigarette Consumption of National Health Research Institutes, were aged 18 years or older in Taiwan. Dependent variables consisted of public perceptions of text warning labels in Taiwan and four kinds of cigarette warning labels (text, second-hand smoking, lung cancer, oral disease). Independent variables consisted of demographics, smoking status and tobacco dependency degree, smoking hazard cognition. Smoking hazard cognition described attitude of whether smoking caused second-hand smoking, lung cancer, oral disease or not. Statistics use logistic regression to examine what characteristic more consider text warning labels can antismoking, and what characteristic more chose graphic warning labels most effective in antismoking, Multinomial logistic regression is to examine the correlation between public perceptions of four kinds of warnings on cigarette packages and demographics, smoking status and tobacco dependency degree, smoking hazard cognition. Result: The result shows that only 1154 people (30.30%) of 3808 sample believe text warning labels have the effect of antismoking. Compared with the effect of antismoking between text warning labels and graphic warning labels, result shows that 121 people (3.32%) chose text warning label, 507 people (13.91%) chose second-hand smoking warning label, 2007 people (55.08%) chose lung cancer warning label, and 1009 people (27.69%) chose oral disease warning label. Logistic regression result shows that the people believe smoking will cause second-hand smoke expourse and lung cancer, were easier to believe graphic warning labels are most effective of antismoking. (OR=2.28；95%C.I=1.17- 4.44). (OR=4.06；95%C.I=1.75-9.39). (OR=2.43；95%C.I=1.14-5.20). Multinomial logistic regression result shows that the people believe smoking will cause lung cancer, were easier to believe the graphic warning label of lung cancer is the most effective of antismoking. (OR=2.23；95%C.I=1.03-4.85). (OR=2.71；95%C.I=1.37-5.34). Conclusion: The generality of people are believe Taiwan’s current text warning labels have not enough effective of antismoking. Improve people’s smoking hazard cognition is the best way to prove graphic cigarette warning labels policy. Compared public perceptions of four warning labels, the graphic warning label of lung cancer is the most effective of antismoking, future policy can design on this way.