The influence of Environmental Perceptions on the impacts of Strategy Orientation and PerformanceA case of Taiwan Multinational Corporation investing in Vietnam

• Main Authors: Thi-Thanh-Tam Nguyen, 阮氏清心
• Other Authors: Wei-Hwa Pan
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/6b3j95

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 96 === Foreign investors entering emerging markets have to take strategic decisions on where and how to set up their performance. These decisions have to accommodate their performance that varies not only among countries, but also within the host economy. The variables influence on their performance in environment perceptions according to their business orientation strategic choice Based on a comprehensive recent survey for Taiwan investors in Vietnam, we then analysis the determinants of location and entry modes. We found that variables have a significant influence on dimensions of their performances. Firms tend under pressures to link into local networks, as associated with environmental perception in the locality and strategic orientation of the investor, lead to preference for pursue the best performance. Mounting evidence suggests that the activities of firms play as a key role in determining the success of their parent multinational corporations. However, little research has examined the factors that determine MNCs subsidiary. This study presents a model of firms, focusing on local environmental perception and strategic orientation toward on corporate of Performance. We hypothesize that the corporate contextual environment perception and strategic orientation is an important determinant of firms. We also propose that the local environmental dynamism, hostility, and complexity comprising Marketing infrastructure similarity, customer characteristics, technologic intensity and velocity and competitive intensity influences firms’ future performance. We test the hypotheses using data collected of sample from Taiwan firms who entry subsidiaries in Vietnam market. We test the hypotheses using data collected of sample from Taiwan firms who launch subsidiaries in Vietnam market. The analyses suggest that both of Strategy orientation and local environmental perceptions are positively associated with the performance of firms.