| Summary: | 碩士 === 雲林科技大學 === 資訊管理系碩士班 === 96 === The technology of information has kept progressing, the instant messaging software popular among the Internet users and quickly changes the behavior and way of communication. This study takes Technology Acceptance Model as base and bring in perceived playfulness to build relation between the cognition of instant message software and satisfactions of users. The purpose of this is to realize the external and internal reasons that affect the instant message software and then analyze then. The study will expand and support the strategy for developing future message communication. It takes sending questionnaire by email to who use Internet in Taiwan. After analyzing all data, we found out perceived usefulness, perceived easiness and perceived playfulness have effect to the intention, especial perceive usefulness. Among the factors of cognition, perceive easiness has certain affects to perceived usefulness and perceived playfulness. Besides, the analysis results show us the intension of using instant message software will effect the users’ satisfactions.
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