The cognition and users satisfaction relationship of instant messaging software
碩士 === 雲林科技大學 === 資訊管理系碩士班 === 96 === The technology of information has kept progressing, the instant messaging software popular among the Internet users and quickly changes the behavior and way of communication. This study takes Technology Acceptance Model as base and bring in perceived playfulnes...
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ndltd-TW-096YUNT53960102015-10-13T11:20:18Z http://ndltd.ncl.edu.tw/handle/98639342486472294939 The cognition and users satisfaction relationship of instant messaging software 即時通訊軟體採用認知因素與使用者滿意度之關係研究 Chen-Chia Chuang 莊鎮嘉 碩士 雲林科技大學 資訊管理系碩士班 96 The technology of information has kept progressing, the instant messaging software popular among the Internet users and quickly changes the behavior and way of communication. This study takes Technology Acceptance Model as base and bring in perceived playfulness to build relation between the cognition of instant message software and satisfactions of users. The purpose of this is to realize the external and internal reasons that affect the instant message software and then analyze then. The study will expand and support the strategy for developing future message communication. It takes sending questionnaire by email to who use Internet in Taiwan. After analyzing all data, we found out perceived usefulness, perceived easiness and perceived playfulness have effect to the intention, especial perceive usefulness. Among the factors of cognition, perceive easiness has certain affects to perceived usefulness and perceived playfulness. Besides, the analysis results show us the intension of using instant message software will effect the users’ satisfactions. Shung-Ming Tang 唐順明 2008 學位論文 ; thesis 73 zh-TW |
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碩士 === 雲林科技大學 === 資訊管理系碩士班 === 96 === The technology of information has kept progressing, the instant messaging software popular among the Internet users and quickly changes the behavior and way of communication. This study takes Technology Acceptance Model as base and bring in perceived playfulness to build relation between the cognition of instant message software and satisfactions of users. The purpose of this is to realize the external and internal reasons that affect the instant message software and then analyze then. The study will expand and support the strategy for developing future message communication. It takes sending questionnaire by email to who use Internet in Taiwan. After analyzing all data, we found out perceived usefulness, perceived easiness and perceived playfulness have effect to the intention, especial perceive usefulness. Among the factors of cognition, perceive easiness has certain affects to perceived usefulness and perceived playfulness. Besides, the analysis results show us the intension of using instant message software will effect the users’ satisfactions.
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author2 |
Shung-Ming Tang |
author_facet |
Shung-Ming Tang Chen-Chia Chuang 莊鎮嘉 |
author |
Chen-Chia Chuang 莊鎮嘉 |
spellingShingle |
Chen-Chia Chuang 莊鎮嘉 The cognition and users satisfaction relationship of instant messaging software |
author_sort |
Chen-Chia Chuang |
title |
The cognition and users satisfaction relationship of instant messaging software |
title_short |
The cognition and users satisfaction relationship of instant messaging software |
title_full |
The cognition and users satisfaction relationship of instant messaging software |
title_fullStr |
The cognition and users satisfaction relationship of instant messaging software |
title_full_unstemmed |
The cognition and users satisfaction relationship of instant messaging software |
title_sort |
cognition and users satisfaction relationship of instant messaging software |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/98639342486472294939 |
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