| Summary: | 碩士 === 元智大學 === 企業管理學系 === 96 === Tourism and Travel industry is the main source to help many countries make a lot of foreign exchange and develop ecomomy. In most of countries, exceeding 8% foreign exchange comes from tourism and travel, and its beneficial result, average revenue more than five hundred millions, also exceeds others types of international trades(WTO, 2000). From 1960, tourism and tavel growthed 66.2 folds, to 2000, total revenue attaines to 3.5 hundred millions, and 2010 will attain 6.5 hundred millions, and 2015 total revenue will attain more than 7 hundred millions(WTTC, 2006).
In terms of the potential of trouism and travel, most of countires including developing countries and master countries develop and improve tourism and travel industry at full steam. This paper lookes back on the history of tourism and travel development, and discoveries the change of travelers’ demand and expectation is the main driver that accelerates the change of trourism and travel industry. Afterward this paepr advances a new type service called in-depth tourism, and tries to create a new service which more touches to travelers’ individual demand and expectation and than assists them to fulfill higher satisfaction. Respecting in-depth toursim is a new phenomenon; this paper adapts the veiwpont of service concept to aim service providers of tourism and travel build a clear and complete constructure.
This paper reviews related literatures about in-depth tourism and service concept, developes some of demensionsm and propositions on the service concept of in-depth tourism. In order to prove the correction of proposition, this paper finds and analyses five cases and also interviews with many in-depth travlers, and based on research, comfirm the constructure of the service concept of in-depth tourim. Finally, this paepr provides some conclusions and suggestions to service providers who concline to develop the service of in-depth tourism and to traveleres who are interested in.
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