The Determinants of Beijing Consumers’ Attitude and Purchase Intention toward Foreign Luxury Product: A Structural Equation Modeling Approach
碩士 === 元智大學 === 國際企業學系 === 96 === Since middle 1990s, China has been known for its rapid economic development. In current Chinese society, the newly prosperity allowed consumers to purchase much more than what they want (McEwen, Fang, Zhang, and Burkholder, 2006). Hence, as China’s economy is growin...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03320729012678309625 |