Model construction of parent-teacher relationship management for elementary teachers：Basing on the concept of customer relationship management

• Main Authors: Jui-Jung Lin, 林瑞榮
• Other Authors: 陳家祥
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/67053772570502002881

碩士 === 元智大學 === 管理研究所 === 96 === This research is for the purpose of the customer relationship management related standard research, and extracts related core viewpoint and main domain. Then measure the school si- tuation, so as to transformed development construction that has the structured and practice systematized characteristic about parent-teacher relationship management model. The ele- mentary school teachers can manage parent-teacher relationship, sophisticated classroom management performance, and then effectively enhance the teaching results and qualities. By the study, altogether has a primary prospect, awareness and strategy, long-term sus- tainability of the process, and knowledge use and management, make the best use of infor- mation technology, micro segmentation and customization, customer-oriented partnership, create integrated view, and customer experience management of the eight important concepts used on constructing for this study of parent-teacher relationship management model. The main constructing of the management model depends on a clear prospect, awareness and strategy framework. Parent-teacher relationship management will be divided into four blocks: pre-stage relationship management, the planning stage, the interactive stage and the evalua- ting stage. Pre-stage includes infrastructure, information categorized of the two important ele- ments and should be administrated; Planning stage includes data processing, the relationship segmentation, type of identification, and plans to redact of four important elements and need to be administrated; Interactive stage includes parental guidance, customization, immediate response, customer complaint department, resources distribution, education, and fair and equal of the seven important elements and should be administrated; Evaluation stage includes correspond with expectations, and not meet the expectations of the two results. In this mode of prospection, awareness and strategy of integration and guidance, through pre-stage, the planning stage, the interactive stage and the evaluating stage’s development and imple- mentation should go step by step. Through the check of feedback and learning function, it should apply to customer experience management and become a continuing cycle of the loop. It must be fit in with the parent-teacher relationship management as a long-term sustained development of the dynamic progress, so that the structure and system need to be proceeded in order to deal with parent-teacher relationship management. Finally, this research analyzes parent-teacher relationship management model, and bring up execution keys and examples toward the teacher education institutions, education and administration office, school administration office and teachers to make relevant recommen- dations.