| Summary: | 碩士 === 元智大學 === 管理研究所 === 96 === In the competition of global business, the food business will be the first among all enterprisers. When the chain-store system has brought into Taiwan, the franchise organization is getting bigger. At early food chain business, enterprisers opened business such as soup bun shops, lamb hot pot restaurants to egg cake shops and boba milk tea houses. Recently, restaurants style changed such as coffee shops or Japanese style’s noodle restaurants, etc. Some people use this system to make a fortune and open a food franchise business will be the ultimate goal in the food business. However, many people fail from single shop turn into chain store business due to the owners have different point of view of business operation or lack of knowledge to manage a restaurant. The goal of this research is to discuss the influence toward the initiate process of the enterprises in order to develop the entrepreneurial whether mainly determined by the enterprisers’ many factors such as unique personality, motivation, and operational model; it will provide the reference information for the enterpriser who wants to develop the chain store business.
The research used its convenience and opportunity and dividend by case and information analysis. The object of this research is picked uncountable numbers and it’s done the depth interview with three enterprisers of domestic small and medium enterprises. The gathering information will systematically put for information analysis.
The conclusion of this research is the chain store business will be influenced with the enterprisers’ unique personality, motivation, and operational model to develop the difference chain store systems, such as direct chain, joined the voluntary chain, cooperation Join Us. Because of the unique personality, the enterprisers will influence the opportunity, sources, and team control in the entrepreneurial process. Finally, the research has addressed the chain store business and enhances essential factors in order to compose of the chain store enterprise model.
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