Individualistic Social Classification: The Lifestyle and Culture of iPod users

• Main Authors: Kuo-Chi Sun, 孫國棋
• Other Authors: Li-Jung Wang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/97762518538487201063

碩士 === 元智大學 === 資訊社會學研究所 === 96 === This research explores the lifestyles and experiences of iPod users with the text analysis of mass media and interviews of iPod users. This research focuses on two dimensions of lifestyle: ‘presenting image’ and ‘aesthetic experience’. The main findings of this research are as follows: According to the text analysis, three styles were represented in the iPod commercials: city style, traitorous style and cool style. According to the depth interview, three characteristics were found in iPod users: fashionable iPodders, distinctive iPodders and experienced iPodders.