The Relationships among Customer Orientation, Service Encounter Evaluation and Customer Response: An Empirical Investigation of Banking Consultants
碩士 === 真理大學 === 管理科學研究所 === 97 === This study investigates the customer orientation of service employees in service encounters and customers’ assessments about the encounter. This study adopts and testes a two-level model in which service employees’ service behavior is related to customers’ perceive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57501136949147882001 |