The Study of Coffee Shop Chain Innovation Service for Repurchase Intention

• Main Authors: Yu-Te Kung, 龔祐德
• Other Authors: Chi-Ming Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/78663863197159476052

碩士 === 真理大學 === 管理科學研究所 === 97 === Due to the numerous world famous brand's coffee chain store enters and is stationed in Taiwan market in abundance, also the association affects the domestic native place coffee industry imperceptibly the development, then creates the domestic coffee chain store the upsurge, but many people like with fashion,Which type of things is most popular in market at present most has the selling point, follows up blindly along with the market, When consumer's upsurge retreat,there is goes out of business,they have never realized in such a popular industry, It already had the first-class innovation knowledge in inside, if cannot continue to join the new innovation concept, cannot develop lastingly surely. The domestic coffee chain store's coffee quality calculates quite well, but wants in this market, to rush out a successful path, the service innovation changes relatively is very important, how should make the business trip disassimilation, takes advantage of this can cause the customer to make the profound impression, these are the research key points. The study is order to understand that the consumer for innovation services regarding coffee shop chain, whether will affect because of consumer's degree of satisfaction and the loyalty will Repurchase Intention, take once has expended in the coffee shop chain the consumer as the object of study, will obtain the material by the network questionnaire's way, then utilization method statistics and PLS analyses