| Summary: | 碩士 === 長庚大學 === 企業管理研究所 === 97 === In the situation the production cost of the global TFT-LCD mass decrease, CRT monitor appeared the changed tide from 2003. Because the growth of the TFT-LCD is driven, the demand of the black light module (BLU) is mass increase, too. The increasing rate of the value of output per year is over 30% from 2003 to 2007. It is even more than 51% in 2005. But the growing power has tended ease since 2005. In the situation of the decreasing demand, the downstream factories, monitor manufactories and panel factories asked the upstream factories reduce the price. The price of the BLU continued suffering the compression.
Although the price continued decreasing, the panel factories still increased the production. The demand of the BLU didn’t appear deficiency. Under the condition the price glide and demand continued, the productivity performance of the BLU will be obvious responded to the profit with them.
More than 80% of the global TFT-LCD panel industry is focus in the factories in Taiwan and Korea. The industry of the BLU in these two countries is also up to 60% of the global marketing share. Analyzing the manufacture of the BLU in Taiwan and Korea will understand the developing trend in the global industry of the BLU. According to this research, we could let the CEOs of the industry understand the performance and difference of the same industry by himself. In the industry of the meager profit, the businesses must to exchange their management direction at the right moment and improve their management performance.
This research adopted the method of the data envelopment analysis (DEA). We will analyze the 13 factories of the BLU including 7 factories in Taiwan and six factories in Korea. The input items are operating cost and total assets. The output items are operating profit and equity. Through the DEAP, SPSS and Excel operating, we will get diverse performance value and use the logistic and sensitivity analysis to analyze the reliability in this research.
The results of this research are as follows:
(1) The ranks of the AP and net profits after tax are high correlation. It is showed clearly management performance is the primary factor of the influencing BLU factory’s profit.
(2) Management performance of the Korea BLU factories are superior to Taiwan BLU factories in 2004~2006. And Taiwan BLU factories are trend of the optimal scale for a long time.
(3) Using logistic regression analyzes the Taiwan and Korea factory’s performance, and isn’t showed the correlation.
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