Investigate the Antecedents and Consequences of Relationship Quality in Self-pay Hospital Services
碩士 === 長庚大學 === 醫務管理學研究所 === 97 === Owing to the pressure of competition, medical organizations actively endeavor to implement the concept of relationship marketing (RM). In Taiwan, RM is not in widespread use, although medical organizations face the same pressure. Furthermore, since services of the...
| Main Authors: | , |
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81040596548872145137 |