Using Data Envelopment Analysis to Measure Travel and Tourism Managerial Efficiency in East Asia

• Main Authors: I-Hsun Chen, 陳熠醺
• Other Authors: WEI-JAW DENG
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/64706688410092380784

碩士 === 中華大學 === 經營管理研究所 === 97 === The development of Nation tourism industry plays an important role in foreign exchange earnings, more job opportunities, socio-economic development and improvement of life quality. According the 2008 Travel and Tourism Competitiveness Index (TTCI) report announced by World Economic Forum, Taiwan stands in sequence 52 of world class and in sequence 7 of Asia class. Therefore, the competitiveness of Taiwan's tourism is still need to improve. For enhancing the competitive advantage of any specific industry, doing competitor analysis and exploring the relative operating efficiency are necessary work. Hence, this study uses the Data Envelopment Analysis for exploring the relative operation efficiency of Nation Travel and Tourism for East Asian countries. Furthermore, this study provides improvement information to inefficient countries for strengthening and planning their development of Nation Travel and Tourism. World Economic Forum firstly had announced TTCI in 2007. This index can point out the directions for improving Nation Travel and Tourism under different countries. However, former tourism research did not deeply explore this factor or include this factor into the field of operation efficiency research. This study set TTCI as the input factor of Data Envelopment Analysis. Furthermore, this study compares the difference between model with TTCI and model without TTCI to explore the impact of TTCI in the relative operation efficiency of Nation Travel and Tourism. Research results indicate China, Japan, Hong Kong and Singapore are countries with best operational efficiency. Moreover, Taiwan, Korea, Malaysia, Thailand, Indonesia and Philippines are countries without operational efficiency. The empirical results of model comparison present TTCI has positive impact on the relative operational efficiency of Nation Travel and Tourism.