A Study of the Relationships btween Visitors’ Recreational Satisfaction and Revisiting Willingness in 17 km Coastline area in Hsinchu City

• Main Authors: Li,Chia-Wei, 李家偉
• Other Authors: Lee,Li-Hsueh
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/82391361113205508797

碩士 === 中華大學 === 營建管理研究所 === 97 === The purpose of this research is to discuss the relationships between visitor’s recreational satisfaction and revisiting willingness and gives examples of Hsinchu harbor recreational boat wharves, Horizon & sea viewing area, Gangnan canal, Splendor coastline, Haishan harbor sea viewing stage, Nangang birds watching area. After investigated visitors, I got the valid number of questionnaires is 420. This study explores the visitors who live in Hsinchu City and Hsinchu County is 72.6％, the visitors who married and got children is 40％, and the visitors’ consumption behavior is weak. The visitors’ main recreational causes include to familiar with sea, to enjoy beautiful seascape, to relax the mind and working pressure, to wasted time without the goal, to walk, to promote family emotions, and get fun in life and action. The visitors’ main recreational actions include to stroll & relieve boredom, to watch birds & landscape, to talk small talk, to bicycle, to make up a family party and to watch lights on fishing boats. After test for the hypotheses, the study findings follow as： First, visitors’ recreational causes is difference with sex, age, level of education, career, marital status, personal income, the area of residence, the number of children, and expenditure of visitors. Second, visitors’ recreational satisfaction is difference with sex, age, level of education, career, marital status, personal income, the area of residence, the number of children, and expenditure of visitors. Third, visitors’ revisiting willingness is difference with age, level of education, career, marital status, personal income, the area of residence of visitors. In summary, visitors’ recreational satisfaction is difference with Revisiting Willingness in 17 km Coastline Scenic Area in Hsinchu City.