The Study of Influence Factors of Consumers’ Green Consumption Behavior in Taiwan
碩士 === 長榮大學 === 企業管理研究所 === 97 === This study is to understand how consumers’ green consumption intention and their behavior are affected by green product perceived value, behavioral cognition and attitude. The green consumption intention is also the intermediary influence of behavior. After revi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26590774791945532062 |