Discourses on Luxury Consumption and Space exhibition design:Exempliefed by Armani

• Main Authors: Pei-Hsien Hu, 胡珮嫻
• Other Authors: Chian-Yeun Chang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/79513521276453130539

碩士 === 中原大學 === 室內設計研究所 === 97 === As consumption is grading up gradually, consumption is no only simply confining to the basic function of the goods, but also paying much attention to the link of the goods with the attitudes of living and self-emotion. Then they seek to the luxury goods with multiple values in boutique. In other words, this kind of space reflected attitude toward life, consumer psychology and generalized social framework of the general public, including the development of the self-style and personal taste, even metaphor the inherent meaning of the social class and spiritual demands. Therefore, all kinds of boutiques in megalopolis are nowadays a large amount of consumption types. Actually, it is the best object to observe the current consumption culture and the quality of the life. First, the researcher, by the environment phenomenology method, investigates the experience and impression of the main consumption in the high-quality goods, and inquires into the related consumption theory and the analysis system. Further focusing consumption on the high-quality goods “the aestheti distance” and “aesthetic class” reflected: Having the high price high-quality goods includes the intense fashionable mark, builds deliberately the distance of the esthetic sense to lead the consumer with the intense desire for purchasing, and sells its brand story legend and so on, to deepen the rationality of the high-quality goods value. Furthermore, high-quality goods brand LOGO symbolized “the difference of the identification mark” to provide the consumer the power of consumption and the status recognition and to reflect the social class and taste. Finally, to perform the thorough exploration, this research takes the clothing high-quality goods space design as an example, carrying out the characterization analysis of the space case, and presents the observed result of luxury goods consumption in the contemporary social culture meaning.