Sales Design Creation of Taoyuan County agricultural special products for Japan Exhibition

• Main Authors: Hung-Cheng Lai, 賴宏晟
• Other Authors: Chia-Hua Chu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/91706153353510201447

碩士 === 中原大學 === 商業設計研究所 === 97 === To face the openness of the international free market (The World Trade Organization (WTO)), and that is just an opportunity for our country to expand agricultural special product to international market. Our country to have a lot of international competitiveness fine agricultural special product, enough to fair play comes through the international platform of unlimited trade. A professor (Wu RongJie, 2005.5) of the NTU agricultural economics had advocated ‘besides the price, the brand influences consumers to buy and use the important factor. ’, that is agricultural special product make strengthen at the design of visual brand and improve value added, make foreign manufacturer and consumer have wonderful impression, then to make order and purchase. Began in the 2004, the council of agriculture executive yuan assist all county and municipal governments to expand the safe, high-quality and characteristic agricultural special product in having jurisdiction over to the international market, and combine local and international outsourcing professional design company of the innovation of the tactics and package, to represent the fine image of the agricultural, fishing and livestock product of our country. The council of agriculture executive yuan coach amounted to 48 family time from 2004 to 2006 to reach image of raising, set up brand, improve, pack, improve value, overseas to popularize and create higher operating income plan goal, and always the exporting value was up to 34.3 hundred million dollars for the agricultural products of 1996, relatively grew up 4.1% in 1995. This text creator is very honored to cooperate with the agricultural extension of Taoyuan County Government in the 2008, and is responsible to the exhibition marketing plan of importing to Japan of agricultural special product, I will probe into and find that the agricultural special product of Taoyuan County Government are lack for visual characteristic, so I devote myself to create and provide the local characteristic agricultural product brand vision of Taoyuan County Government, and combine local culture, with this fair, drive the international sightseeing and for activate with the local agricultural industry for Taoyuan County Government. This text will analyze the pluses and minuses of visual design on U.S.A. (Dole) , FORMOSA GROWER INTERNATIONAL Corp. , and Yinchuan Sustainable Farm, and collect the design relevant materials of Oncidium Gower Ramsey, Green Bamboo Shoots, and Oriental Beauty Tea from the agricultural extension of Taoyuan County Government, design the works of local characteristic and internationalization in Taoyuan County.