| Summary: | 碩士 === 中原大學 === 國際貿易研究所 === 97 === Because of the economic recession, rise of average wages, trend toward higher standard of environmental law, Taiwan’s Printed Circuit Board (PCB) has shifted its production base to Mainland China since 1993. However, the awareness of environmental production and the implementation of Labor Contract Law that has forced the PCB industry to look for Vietnam as an alternation place to invest.
This research is based on document analysis and case study to investigate the investment strategy of Taiwanese PCB industry. The analysis is based on Porter’s competitive model to understand the structure and competitive factors of the PCB industry. How the industry adopts effective competitive strategy to respond to the rapid changing industrial environment and to increase profitability has become an important issue. Next, an analysis of C Company’s internal, external environment, and its investment strategies. Last, the assessment of its investment in Vietnam is studied.
The research finds that despite several attractiveness for business to invest in Vietnam, there are also shortcomings for investors such as: underdeveloped infrastructure, higher environmental standard, inefficient administration, governance is not phased on law, the lack of labor, not enough market openness, higher land price and the lack of industrial law. As a reset, the C Company is halting its investment decision. The findings suggest that company must carefully assess its investment decision in Vietnam.
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