Innovation Business Model in Traditional Industry-A Case of President Logistics International Corp.

• Main Authors: Hao-Chih Hu, 胡皓智
• Other Authors: Pen-Che Liao
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/89758386852248913046

碩士 === 中原大學 === 企業管理研究所 === 97 === For recent years, there have been many significant changes in modes of transportation and commerce of Taiwan conventional industry, i.e. the infra-structure modification and multi-network development. The ongoing dilemma for the transportation service derives from a seesaw struggle between the customers and the carriers that keep taking the demand to provide quality but low-cost commodity for the fixed points, immediate and to-the-house service needs. This study aimed to probe into how the strategies adopted by the conventional carrier push ahead with the innovative management so as to survive those changes. By taking the PLI (President Logistics International Corporation) as an example, three goals are come out with the research as follows: (1) the mutual development of the organization transform and innovative management patterns in the PLI. (2) the relationship between patterns and achievements. (3) and then the impact of the drivers’ working motivation against the new patterns. Consequently, according the qualitative interviews via on-site observation through the whole research, the analysis of the data reveals two conclusions as the responses to the goals of the research. First, the well-designed system program of the alliance mode leads the PLI management to succeed. Second, the highly endorsement of the staff and employees in PLI guarantees the progress of the new patterns. Finally, the PLI experience firmly presents the possibilities for those conventional systems that they may seek the advanced growth by revising their patterns and reforming their organization to have challenges got over.