The Research of Competitive Advantages of Telecommunications Industry in Digital Convergence Age - A Case Study of Chunghwa Telecom Company

• Main Authors: EN-JUNG LIN, 林恩榮
• Other Authors: Chin-Ning Chu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/91350125621218392536

碩士 === 中原大學 === 企業管理研究所 === 97 === Abstract With increasing broadband of transmission network and digitization of various content such as voice, data and video, network and services can be integrated. Because of digital convergence, barriers between telecommunications industry and cable television industry have been broken. Each other strides across bounds of traditional business areas to compete within the same industry. In order to react to these challenges coming with digital convergence age, every company has its own considerations to deal with them. This research focuses on the competition advantages of telecommunication, expanding traditional communication services to assorted multimedia services. The purpose of this research is to show that CHT, with its established predominance, develops MOD (Multimedia On Demand) business by “enhancing the existing capabilities” or “building up new abilities”. We research on the competition between MOD and cable TV by citing technical literatures, including Innovative Theory, Michael Porter's Five Forces Model, Concept of Value Chain, and Brandenburger’s Value Net Concept. The research uses case study of Qualitative Research Methods to discuss extra multimedia services and development those traditional fixed-network communication industry develops by means of broadband network. It cites an instance of CHT. The research is in three aspects including case investigation in MOD, interview with executive managers in charge of MOD, and collections of a variety of technical literatures and analysis. The penetration of cable TV in Taiwan is more then 80 percent. With the global wave of digital convergence, broadband network and digitization are Government's established policy direction in industry. The penetration of MOD launched by Taiwan's traditional telecommunications industry will have a significant influence on results of Government’s impetus in digital industry. The IPTV service provided by new industries, an extreme of Triple Play, combines three major fields - Voice, Data, and Video. Furthermore, it creates new competition-corporation relation and new business model among different industries. The following list is the major contributions of this research: 1. Looking for crucial ability of communication industries in the time of technical convergence. 2. Describing the present situation of communication business Co-opetition. 3. Providing suggestions of competing strategy to communication industries.