| Summary: | 碩士 === 清雲科技大學 === 企業管理系暨經營管理研究所 === 97 === Blog Business Usability in e-Commerce Environment :
Indonesian Blogger Strategy
Graduate Institute of Business Administration
Ching Yun University
Student : Deni Danial Kesa Advisor : Prof. Steve Pan
Abstract
Many studies have examined the different components involved in the formation of e-commerce, as well as internet marketing for general. This thesis provides empirical evidence about the blog user competitive advantages, and the relation between blog usability for business motives. The study applies a framework which widely adopted in the economy literature to add to academic and managerial knowledge.
Blog Business usability as part of business process in blog community. Empirical evidence has taken as hypothesis identified on two important implications: User competitive advantages and business motives within marketing strategy two factor have relation capacity and connected by strategy. The purpose with this thesis was to get a better understanding of blog as one of variety way in e-commerce.
Using a qualitative research at multiply social networking on lines and take Indonesian user as sample of respondent and the primary data was collected through a questionnaire, in this case there are many factors to create blog competitive advantages that help as business tools, which are relevant for the user when they create and transform blog from common way to build business using social networking technology on internet world.
When the global economy becoming worst, blog business usability using by small and medium enterprises or personally might be creating more job and entrepreneurship opportunity.
Keyword : Blog Usability, E-commerce, Strategy, Competitive advantages
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