| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 97 === Is failure asset or liability? What influence does failure experience have on the business development? In the traditional stream research, studies mostly focus on how to achieve success and what are the factors which can influence being successful, but few studies focus on the causes of failure and its influence on the individual and personal concept of value. According to the Ministry of Economic Affairs, "White Paper on Small and Medium Enterprises in 2007", the report pointed out that 40 percent of small and medium-size enterprises cannot survive for first five years and it is a significant and common phenomenon in the business world. Besides, the unemployment rate had increased to 5.82 percent in May 2009 and the number of unemployed had reached 630,000 which was 8,000 more than the previous month. It can be seen obviously that failure can occur in each class, regardless of personal academic background.
Therefore, the purpose of this study is to explore the impact of the experience of decision-making or investment errors, and business failure or bankrupt of entrepreneurs and high-ranking professional managers on the new venture operation. This study is to explore the relationship of variables among the prior knowledge, learning ability and the opportunity identification and its impact on the arguments of the substance of real options reasoning. Three-phased research methodology are adopted. The first phase of this study applied the case study trying to explore the impact of failure and prior experience on running new business base on the four samples of small and medium-sized enterprises. Quantitative analysis of the second phase of mining method, in accordance with the literature data and the first phase of the research findings in the design of the questionnaire, using 216 entrepreneurs and high-ranking professional managers as a sample to comprehend how learning ability based on the prior knowledge influences the opportunity identification, the impact of real options reasoning as well as the arguments of cognitive performance. The third phase of the study adopted expert interviews with the venture capitalists to conduct a more advanced interviews to find the failure type of concept extraction and understand whether failed entrepreneur''s unsuccessful experiences have any influence on investment willingness and attitude of venture capitalist when failed entrepreneur starting a new business. The research results found that the learning ability based on the prior knowledge had a significant interference with opportunity identification the cognitive performance. The impact of prior knowledge on real options reasoning: the effect will be better through the impact of opportunity identification. In addition, failure types can be divided into two types from the interviews with experts and entrepreneurs "quasi-addition of failure" and "quasi-subtraction of the failure" which can explain the failure may be the effect of assets or liabilities. The results of this study will provide entrepreneurs as well as the individual who is experiencing failure with the chance to learn from unsuccessful experienced and use other''s experiences for reference.
|
|---|
