| Summary: | 碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 97 === In recent years ,the insurance broker company develops fast and good in Taiwan. In the competitive environment, the choice of strategy will affect the company''s management, operating performance will vary. How to promote operating performance in the competition environment, will be the most important topic in insurance broker company.
Object of research is the members of National Taiwan Association of Insurance Brokering Companies. Uses the questionnaire survey to measured operating strategy, appointment strategy and operating performance. And the study variable is analyed by SPSS.
Research diagnosis result discovery, The multiple regression sample are all significant. And the factor Prospectors Strategy is front affecting operating performance. Expressed that the product are more than the same business. Promotes the new product frequently will promote the financial performance.
And the factor Reactor Strategy is front affecting human resources performance. The expression does not have the fixed product or the market, does not maintain the market niche and does not want to undertake the high risk, the response is for the environment pressure, will promote the human resources performance.
Hope by this result, Can define clearly between the variable relations and deliver the suggestion. Helps the business community to use manage strategy.
|
|---|
