The Philosophical Ideas in Traditional Packing and Green Design

• Main Authors: Hsiao-Yun Chang, 張曉筠
• Other Authors: Cheng Chuko
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/21164413199530049717

碩士 === 朝陽科技大學 === 設計研究所 === 97 === Enhaced by business and capitalism, it seems that we human beings need to know about the outer world via “vision”. Packing, having developed rapidly under such conditions, appears in great variety. This has resulted in that humankind increasingly misunderstand the usage of package, and a paradoxical concept of “green design” is constructed with the advancement of new technology. However, factory machines not only bring commercial niches but also cause problems such as serious waste of resources and the pollution of wastes, and etc. In recent years, endless calls for response to environment protection have made the term “green design” a cliché. In spite of all of these good ideas, the current predicament we are now facing seems to remain unsolved. Maybe, the problem does not simply lie in the unbalanced stress on design behaviors; therefore, we must extend our thoughts to include other impacting aspects. Based on this foundation, the primary motivations of the current study are originated from the primary thoughts on the issue of green design and a network woven with major life philosophies such as design and culture, environment protection, resources utilization, and etc. The study mainly explores the purposes of the use of package, interprets the representative meanings of package in different backgrounds of times, and discusses the relative influences of package on the life of human beings. Package is originated from humankind’s demand for various wrapping and filling in their life, and has been changing continuously under different time and space backgrounds into various modern package forms which are familiar to us nowadays. The life wisdom in traditional packages had been neglected because of time changes; however, it is not destined to become obsolete simply because of this. Culture is the crystal essence of wisdom left by our ancestors and can be useful even in modern times, especially when new issues （such as the issue of environment protection, etc.）are emerging. Many design thoughts & behaviors, which have not been thought of or got enough attention, might get the opportunity of development in modern times unexpectedly. And that is the very origin of the main purpose of this study, which is to sort and analyze various cases, and proceed to reflect over whether these philosophies are possibly practical; and to help the public and designers to find out further the connotation and meanings of traditional packages by exploring the purposes & motivations of the use of and the evolution framework of packages in people’s using of these packages. This research expectation from historical document''s review process, carefully examines with defines clearly “packing” the definition, and pondered the traditional packing the localization and between the green design philosophy''s value, expected discovers both superposition the new direction.. The 3 main objectives of this study are as follows: 1. to collect and sort cases which are consistent with the modern concept of green design in the development of traditional packages; 2. to analyze the development and application of the above cases and extract the philosophy of “green design” from previous practices; 3. try to put the philosophy of “green design” within previous practices into the design and implementation of packages. 　　The major achievements of this study are: 1. as the result of the drastic changes in natural environment caused by the excessive demand for packages, there is emerging reflection on the correlations between materials, human beings, and the society and the intrinsic value of returning to the traditional life-style of simplicity; 2. the philosophy embedded in the use of traditional packages, which is a consumption model jointly constructed by a consumer group consisting of package manufacturers and package users who are also designers, suggests that it is necessary for package manufacturers, designers, and consumers to re-educate and improve themselves. 3. the formation of package use habits is a gradual process which is under the influence of social morale and changes in the user''s thoughts, awareness, values, and ethics. Only when people realize the natural environment is a part of their lives will the green concept take root in people’s mind, and this is very critical. 4. ours is a time when the concept of local characteristics is getting weaker and weaker day by day. Traditional packages, however, with their local culture characteristics, can beat a brand-new path for local industries. Keywords: traditional packages、green design、design culture