| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 97 === Because of ageing body and more free time for the senior, which may increase the possibility for the requirement on wellness and tourism, and hence a market worth developing. Therefore, this research tries to explore the influence of wellness cognition and level of travel motivation on wellness tourism’s participation.
This research targets seniors over 55 years old at elderly college in Taichung area, and mailed questionnaires were used. The results showed that most of the 429 valid returned questionnaires were female, age between 60 and 64 years old with education below junior high school.Most of them were married, and lived with their spouse and children. Major economic source is pension. They believed their economic condition and health status fairly well. Most of them are retired government personnel, teachers or military personnel or housewives.They have above medium level in wellness cognition, travel motivation and wellness tourism’s participation. From the result of regression analysis, wellness cognition and travel motivation have significantly positive influence on wellness tourism’s participation. However, travel motivation has greater influence. From MANOVA analysis, in wellness cognition, only “gender”, “ age”, “ education level”, “ marital status”, “economic source”, and “retired or not” show significant difference; in travel motivation, only “age”, “education level”,“marital status”,“living condition”,“economic source”, “retired or not” and “current occupation or occupation before retirement” show significant difference. In wellness tourism’s participation, only “self-felt economic condition”and“self-felt health condition”show significant difference. Other personal background variables show no significant differences.
Therefore, the research suggests: (1) providing seniors those who did not use free health examinations with wellness tourism subsidy, (2) enhancing cooperation and mutual marketing with business proprietors, (3) emphasis of overall wellness in marketing, (4) enhancing planning of activities in experience learning and health promotion, and (5) in traditional wellness methods, studying organic healthful food for the taste of the senior to increase their wellness tourism’s participation.
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