| Summary: | 碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This study was designed to explore the globalization of the six variables in the
geographic center of the strategy, marketing strategy, globalization, organizational
structure, personnel leadership vision, the world's culture, management procedures on
the iron and steel industry contractor organizations the impact of buying behavior, and
what relevance between variables . And based on research results of practical
recommendations. Contractors for the iron and steel industry in the study. The research
findings show: the organizational structure of globalization, the contractor of the impact
of organizational buying behavior; global culture contractor organizations the impact of
buying behavior; management procedures of the contractor organizations, the impact of
buying behavior; but the marketing strategy, vision of the leadership staff of the
contractor organization the relationship between buying behavior was not obvious.
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