The Impact of Organizational Culture and Leadership on Service Quality Improvement – A Case Study on Xinyi Township Office, Nantou County

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This research applied cluster sampling, one of the random sampling methods, on an indigenous township to study organization culture, leadership style’s influence on service quality improvement. Studying on Xinyi Township Office, Nantou County, questionnaires...

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Bibliographic Details
Main Authors: Chih-Tsung Huang, 黃志聰
Other Authors: Yu-Ming Chung
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/61724009096696372539
Description
Summary:碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This research applied cluster sampling, one of the random sampling methods, on an indigenous township to study organization culture, leadership style’s influence on service quality improvement. Studying on Xinyi Township Office, Nantou County, questionnaires were sent on a total cluster samplings basis. This result of this study finds that the variables, organizational culture and leadership style significantly and positively affected service quality. Organizational culture significantly affected leadership style as well as service quality. Leadership style significantly affected service quality. When regression analyses were conducted with leadership style, organizational culture gained partial mediation effects through leadership style and significantly affected service quality. Despite that organizational culture had significant effect on service quality, the effect was in fixed form and relatively small whereas leadership style came out with frequent and enormous changes which brought about significant influence. This is to attribute to human factors. Public policies and working attitudes differ from leader to leader and therefore create distinguished leadership styles that affect organizational culture transmission and service quality improvement. Therefore, in the fast-change environment, facing the public’s unceasing demands of better service quality, organizations rely on thorough and comprehensive employees training for internal service quality. Government sectors should ensure employee’s good performance so as to meet public’s expectation toward on service quality and consequently elevate public officers’ work efficiency and image.