The Influence of Market Position and Cultural Innovation on Competitive Advantage: A Case Study of Eslite Bookstore
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === Among intense competition, enterprisers have to put emphasis on the discovery and position of their markets. Besides, in the aspect of products and service, moving forward in the step of cultural innovation, they should find out competitive characters better...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37145534445276620605 |